Hello there!
When I was four, I told my parents I wanted to be an orchestra conductor, that they should sign me up for music classes, and that I wanted to attend the conservatory. And that’s how it went—well, except for actually becoming a conductor.
As I approached college, I thought dedicating myself to music might lead to financial struggles, so I chose to study industrial engineering instead. How naive of me!
Music was always part of my life, except during my "Willy Fog" years, moving between Italy, Madrid, Barcelona, and countless other cities. Between travels, jobs, self-discovery, and a lot of curiosity and love for life, I realized that neither engineering nor music alone could fulfill me. I had many interests, was skilled in different areas, and wanted to learn even more. I would need several lifetimes to explore everything I love!
For years, I wrestled with the idea of a "life purpose"—the way it’s often sold to us as if it were the holy grail. After some inner work, I let go of the need to label myself with a profession or have a quick answer to the typical, “So, what do you do?”
If I had to define my purpose, it would be to live authentically, aligned with my values and true self. This approach gives me peace, energy, and the drive to keep doing what fulfills me.
During my years in Italy and a post-graduate master’s program, I discovered strategic design back in 2015—a time when concepts like user experience, human-centered design, and service design were still new in Spain. This opened up a whole new world for me and led me into consulting, where I learned so much about both business and people. My experiences in consulting, combined with my years at Eroski, have given me a 360º perspective on the challenges companies face today.
After years of trying to fit into traditional employee roles that weren’t aligned with my well-being, I finally took the leap into self-employment. I didn’t know exactly how it would work, but I knew it was the right choice, and that was all I needed to get started.
I needed to find a way of working that would let me train the way I enjoy, walk in nature, dive into projects that fuel my restless and curious mind, connect with diverse and interesting people, and still have time for music—which, at the moment, means learning to DJ. I wanted the freedom to live wherever and however I choose.
So far, I’m incredibly grateful for the projects I’ve found and the people who’ve trusted me with opportunities.
If I had to sum up what I’m doing now, I’d say it’s a blend of DJ training, performing at events (yes, I even have a duo with a friend from my conservatory days; all those years of study couldn’t go to waste! Feel free to check us out here), working on projects that align with my skills and passions, teaching business development at the university, and, of course, traveling and exploring new places.
So, if you’ve read this far, congrats on your patience, and thank you for reading!
And if you want to know more, you can always contact me by clicking below.
