Spanish fashion company, based in Galicia. The company has 360 points of sale, presence in 24 countries and a total turnover of 126.7 MM € (2023).
WORK
Take a look at some of the latest projects in which I have put all my knowledge, enthusiasm and love for solving challenges around people.
THE CHALLENGE
The client had an ambitious new strategic plan aimed at international expansion, positive impact and digital transformation of its key processes.
For this, they needed to create an organization within the company with a figure that would help them to make the execution and achievement of the projects derived from the different strategic lines a reality.
#digitaltransformation #changemanagement #PMO
#UXResearch#Usertesting #DesignResearch #Remotetesting
Spanish fashion company, based in Barcelona. The company has approximately 2700 points of sale, more than 15,500 employees and a total turnover of 3100 MM € (2023). It has more than 115 markets with physical points of sale and more than 110 with online business.
THE CHALLENGE
The online team was in the final stages of redesigning the check out process of the website. A redesign aimed at making the check out process even easier and reducing the abandonment rate at this stage of the purchase process.
The process was previously tested in app and now they needed to test the redesign in desktop format, taking advantage of the learnings obtained in the previous testing with the app.
#DesignResearch #Ethnography #UX #Dscout
THE CHALLENGE
The app team focused on the post-shopping part of the app needed to detect unmet needs around the customers' closet in their daily lives: how they think about their looks, how they combine their older clothes or basics with clothes they buy, what uses they give to their clothes, how and where they get inspired, etc.
In order to offer a space in the app that could help them when dressing and thinking about their looks.
Spanish fashion company, based in Barcelona. The company has approximately 2700 points of sale, more than 15,500 employees and a total turnover of 3100 MM € (2023). It has more than 115 markets with physical points of sale and more than 110 with online business.
I have also worked on UX audit projects for web, distribution service design, distribution efficiency project management, and university teaching, among others.
I have designed and facilitated workshops; and being a facilitator is part of my day to day work.
If you want to know more, don't hesitate to contact me and I'll tell you more in person.
